Tips & tricks · 7 min read
International Women's Day 2025: What Real Equality Means
International Women's Day: a look back – and forward
Why do we celebrate International Women's Day every year? Because strong women worldwide have proven that change is possible. Not so long ago, it was impossible for women to work, vote or decide about their own lives without permission. Today we are freer, more independent and have more opportunities than ever. But have we really arrived where we want to be? Women in many countries still earn less than men, are underrepresented in leadership positions and are confronted with outdated role models in certain areas of life. International Women's Day 2025 reminds us that it's not about comparing ourselves to others – it's about standing up for ourselves and for future generations.
Why menstruation must no longer be a taboo
Menstruation: a taboo that has lasted long enough
Real equality shows itself not only in laws or career opportunities, but also in everyday life. Why do so many women feel uncomfortable talking about their menstruation? Why are pads or tampons often pulled out of the bag in secret? Menstruation is not a flaw – it is a sign of health and life. Nevertheless, it is still perceived as unpleasant or even taboo in many societies. Yet it affects almost half of the world's population – and is still often kept quiet.
Access to hygiene products is a privilege
In Europe we are lucky to be able to choose from various hygiene products – tampons, pads, sustainable period underwear or menstrual cups. We have the freedom to choose what we feel most comfortable with. But in many countries that is not the case. Millions of girls and women have no access to safe menstrual products. They miss school or work because they are not adequately protected during their period. Others have to improvise and risk their health. While we think about which product suits us best, many women worldwide don't even have a choice.
More options than ever before
The development of modern menstrual products shows how women's emancipation has finally made their needs visible. Women have always had individual demands for comfort, safety and self-determination – but for a long time these were barely acknowledged or openly discussed. Just a few decades ago there were hardly any alternatives to disposable pads and tampons, and menstruation was a taboo topic. Today we have sustainable options that are not only functional but also environmentally friendly. That we have this variety is not a given – it is the result of progress and the work of many women who championed innovation and education.
We are stronger than we think
Thanks to strong women, many taboos have been broken – including around menstruation. Today we can talk openly about our period and have the freedom to choose from various hygiene products. Tampons, pads, menstrual cups or sustainable period underwear – we have the choice. That is a privilege that is not a given everywhere in the world. Progress has been great, and with products like the Easy Comfort period underwear there are now sustainable solutions that offer security and comfort.
Frequently asked questions about International Women's Day 2025
Why is International Women's Day celebrated?
International Women's Day commemorates the centuries-long fight for equality and women's rights. It draws attention to the inequalities that still exist and need to be eliminated.
What does real equality mean for women?
Real equality means that women have the same opportunities, rights and freedoms as men – without discrimination or social barriers.
Why was the period a taboo topic for so long?
Menstruation was historically regarded as impure, which led to stigmatisation and shame. Only in recent decades has it increasingly been de-tabooed.
How can sustainable menstrual products support women?
Menstrual products give us the freedom to shape our everyday lives without restriction – whether classically with tampons and pads or with sustainable alternatives. Especially reusable products such as menstrual cups and period underwear offer an environmentally friendly option that is both practical and comfortable. The Easy Comfort period underwear combines protection, sustainability and comfort – so you can feel completely at ease during your period.
What role do strong women play in today's society?
Thanks to strong women, many taboos have been broken – including around menstruation. Today we can talk openly about our period and have the freedom to choose from various hygiene products. Tampons, pads, menstrual cups or sustainable period underwear – we have the choice.
Empfohlene Produkte
Our latest innovation is a true game-changer in period underwear! Our brand-new, self-adhesive material allows for the combination of period panties with interchangeable inserts – a real change in the world of sustainable period hygiene has come! A revolutionary material In close collaboration with our product designers and textile experts, SELENACARE has developed a new technology that redefines flexibility during menstruation – a self-adhesive material! This material is sewn into the crotch of the SELENACARE Easy Comfort Basic Panties, as well as onto the accompanying absorbent inserts. This material makes changing the inserts easier and without slipping! So, the inserts can be changed easily without having to undress. The self-adhesive material allows the inserts to be inserted into the matching SELENACARE Easy Comfort Basic Panties and can be easily replaced when needed, like traditional pads. Unlike traditional pads, our inserts can be reused as they are washable! Say "Goodbye" to the uncomfortable moments of changing and "Hello" to a feeling of absolute flexibility during your period! The SELENACARE Easy Comfort Period Set The SELENACARE Easy Comfort Period Set consists of two parts. The SELENACARE Easy Comfort Basic Panties are the core of our system and are equipped with the self-adhesive material in the crotch – a brilliant base for the SELENACARE Easy Comfort Inserts, the second part of the period set. Absorbent Easy Comfort Inserts with Wetbag The Easy Comfort Inserts are equipped with the specially developed self-adhesive material on one side and are ideally matched to the Basic Panties. This makes inserting them into the crotch area of the panties incredibly easy. Thanks to this self-adhesive property, the insert stays securely in place and does not slip, without relying on uncomfortable or annoying attachment methods. With various levels of absorbency, they are ready to accompany you in every phase of your period – from light to heavy, we've got you covered. Once the Easy Comfort Inserts are fully saturated, they can be easily removed from the Basic Panties and replaced with a new insert. No need to take off the panties, as with traditional period underwear. Simply transport them in the Wetbag, wash, and reuse.
Feel completely protected and free with SELENACARE Free-Cut period underwear. Invisible under your clothes, it offers you comfort, discretion and maximum absorbency during your period. This underwear in sizes XS-M as well as L-XXL was specially developed for medium days and meets the highest demands. Invisible perfection for you Thanks to the innovative Free-Cut design and the thin material, SELENACARE Free-Cut period underwear does not leave any unsightly marks under tight-fitting garments. You can move freely and feel completely comfortable without worrying about visible marks. With this underwear you stay confident and secure in any situation. Maximum comfort and flexibility for you SELENACARE's Free-Cut period underwear offers you not only protection but also exceptional comfort. The super-stretch microfibre material fits your body perfectly and offers maximum flexibility. Whether you're working, exercising or just relaxing, this underwear ensures an optimal fit and freedom of movement for you. Reliable protection for medium days The period underwear has been specially designed for medium days to provide you with a high level of protection. The absorbent layers inside the underwear safely retain fluid and prevent unwanted leakage. You can trust its reliability every day of your period. It's your perfect companion during menstruation. Experience the comfort, discretion and protection you deserve. Be confident and enjoy your freedom no matter what the day brings.
The Period Panty Hipster convinces with its modern cut and super-comfortable fit. As with all our models, the integrated suction surface is discreetly and invisibly incorporated into the period panty. The menstrual underwear absorbs up to 25 ml of fluid. With its low-slung leg and medium waist, it hugs your body perfectly and gives a feeling of security. Light, medium or heavy days The strength of your period can vary throughout your cycle. The Hipster period underwear is ideal for the light and medium days of your period. It provides a dry feeling and does not allow fluid to leak out. On your heavier days, we recommend using the underwear in combination with a menstrual cup or tampon. If you have periods or spotting, you can use either a period slip or a washable pad, depending on the intensity of the bleeding. No restrictions, always well protected There are really no limits to the use of period underwear. You can use them in your free time, at work or on holiday. In addition to period blood, it also absorbs sweat and other fluids and reliably seals them in. Because the material is absorbent, it also gives you a very safe feeling during sports. After use, you can wash the panties out with cold water, air dry them and reuse them. This makes them a convenient, sustainable and environmentally friendly alternative to tampons and disposable pads. Not only do you reduce waste, but you also save money because of their long life. Hygiene and freshness based on silver chloride (biocide active ingredient according to article 95 list) The absorbent layers of the SELENACARE products are equipped with the antimicrobial, biocidal protective finish SILVERPLUS® from RUDOLF GROUP. It prevents the proliferation of odour-causing bacteria. SILVERPLUS® is the leading silver ion technology and is certified according to the OEKO-TEX® Standard 100. OEKO-TEX guarantees that all components have been tested for harmful substances and that the product is harmless to health.
4 tips for an easy switch to sustainable period products
No question, every beginning is hard. All the more so when you've been used to something for years. So we've put together a few tips to make the switch as easy as possible:
1. Start with a product you already know
Almost every menstruating person has used pads or panty liners at some point. The principle is clear, there are no big surprises here. Simply try out how you get on with washing the liners for your underwear. If that works well for you, you can confidently move on to period underwear as the next step.
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